What a logo refresh covers
A logo refresh is not a full rebrand. It is a careful clean-up of an existing logo so it prints well, scales properly and looks consistent across the jobs you use most. For many businesses in Randfontein, Krugersdorp, Westonaria and Roodepoort, the problem is not the idea of the logo, it is the file quality. We tidy up rough edges, fix spacing, straighten elements, simplify small details and prepare the artwork for everyday print use.
This service suits old logos that were saved as screenshots, pictures from a WhatsApp message, or artwork that has been copied too many times. We can redraw the logo, improve line quality and set it up in formats that work on business cards, flyers, posters, banners and stickers. If your logo needs a small update for current use, we keep it familiar and practical, not overdone.
- Clean line work and sharper edges
- Better spacing between letters and symbols
- Simple colour corrections for print use
- Redrawn artwork for clear reproduction
- Versions for light and dark backgrounds
- Files prepared for common print sizes and digital use
Files and specs we prepare
We look at how your logo is being used now and prepare versions that are easy to place on print material and signage. Some clients only need a neat artwork file for business cards and invoices. Others need a full set for posters, banner artwork and sticker design. If the current logo has faded corners, fuzzy text or awkward spacing, we correct that so it prints cleanly at larger and smaller sizes.
For print jobs we normally work with vector artwork where possible, because it scales without losing quality. When a logo must be recreated from a low-resolution file, we redraw it carefully and match the colours as closely as possible. We can also supply print-safe colour builds and tidy single-colour versions for one-colour stamping, laser prints or simple packaging. If your brand uses a special font, we will advise on the closest practical match if the original typeface is no longer available.
- Vector master file for scaling up or down
- PDF artwork ready for print production
- High-resolution PNG for digital use
- CMYK version for print jobs
- RGB version for screen viewing
- Single-colour and reversed-out variants
How the logo refresh process works
We keep the process straightforward because most business owners want clear answers and quick progress. You send through your current logo and tell us where it is being used. If you have a damaged file, a photo of signage or a copy from an old flyer, bring that along too. We then check the shapes, text, colours and overall balance before suggesting the best route forward.
Once the direction is approved, our team redraws or cleans the logo and sends proofing updates for review. This is where we fix small details like line thickness, spacing and alignment. If you need the logo in a special arrangement for a banner, a square profile image or a long horizontal header, we can set that up as well. The aim is to give you artwork that works the first time, with less back and forth.
- Step 1: Send your existing logo and usage notes
- Step 2: We assess file quality and the best refresh method
- Step 3: We redraw or clean the artwork
- Step 4: You review proofing updates
- Step 5: We finalise the approved print-ready files
Turnaround times for West Rand businesses
Turnaround depends on the condition of the file and how much redrawing is needed, but many logo refreshes are handled quickly. If the artwork is simple and the request is clear, same-day progress is often possible for local businesses needing fast support. More detailed redraws can take longer, especially when small text must be rebuilt or when a logo has several colour versions. We always aim to keep the work moving, even during load-shedding interruptions, so production planning matters.
For Randfontein CBD clients and nearby areas such as Greenhills, Toekomsrus and Mohlakeng, the advantage is local handling and practical turnaround. If a store opening, market event or municipal tender deadline is close, tell us early so we can schedule the refresh around your print needs. It is better to sort the artwork before the rush than to reprint a batch later because the logo did not reproduce properly.
- Same-day options may apply to simple clean-ups
- 1 to 2 working days for most redraws
- Longer for damaged files or complex artwork
- Rush handling can be arranged where production allows
Pricing approach and what affects the cost
We quote on the actual amount of work involved, not on a one-size-fits-all rate. A light refresh with minor corrections costs less than a full redraw from a poor image. The number of colours, the complexity of the symbol, and whether extra versions are needed all affect the final price. If you only need the logo cleaned for one or two print applications, that will be priced differently from a full artwork rebuild with multiple file outputs.
We keep pricing practical for West Rand businesses that need value and predictability. If you are also ordering business cards, flyers or banners, we can often align the logo work with the rest of the job so there is less duplication. The best way to manage cost is to send the clearest file you have and explain where the logo will be used. That helps us avoid unnecessary redraws and keeps the quote accurate.
- Minor clean-up: lower cost
- Full redraw: higher cost due to manual artwork time
- Extra logo versions: priced as needed
- Print-ready file packs can be bundled with other artwork jobs
When to refresh your logo again
A logo does not need changing every year, but it does need occasional maintenance. If you are using the same mark on stickers, brochures, forms and signage, check it at least once a year. Print files can drift over time when staff save copies in the wrong format or resize them badly. Coastal humidity is less of a concern in Randfontein than on the coast, but dusty workshop conditions, sun exposure and repeated reprinting can still affect how a logo appears on physical material.
It is worth reviewing your logo when you change business details, open a new branch, update your website wording or start printing on a different substrate. If your artwork was created a long time ago, a light refresh can stop problems before they show up on a batch of flyers or a new banner. We work with clients from Mogale City, Westonaria and Roodepoort who want the logo to stay familiar while looking cleaner in print.
- Review annually for file quality and consistency
- Refresh when business details or contact details change
- Update before major print runs or signage orders
- Check again after repeated editing by different staff
Key facts
| File types | PDF, PNG, vector master file where applicable |
|---|---|
| Colour mode | CMYK for print, RGB for screen use |
| Minimum art size | Built to scale cleanly from business card size to large banners |
| Print support | Suitable for cards, flyers, posters, banners and stickers |
| Proofing | Artwork review with correction rounds before final output |
| Service area | Randfontein CBD, Krugersdorp, Westonaria, Mogale City and Roodepoort |
